Our Community: We're Involved, Present and Proud

Added: 02/01/2018

This week is not much different from my usual work week - busy, busy, busy. Client meetings during the day, community events in the evening while keeping up with my high school daughter's busy schedule and of course making sure my husband is on board! 

As I was rushing off to take a call with a client (while running late to pick up my daughter), knowing my day was not over yet, someone asked me, "Why do you do so much? Why do you need to participate in all these community events?" I started to ramble off an automatic response, but I hestitated. I thought about how easy my life would be if I simply stopped showing up to all these different events and I came to a realization that seems so obvious to most - it's just not who I am. I do what I do because I love it! It's who I am and woven into my DNA. In fact, it's part of the genetic makeup that makes up all of us here at Solsken. 

We are in the communications business because we love what we do and believe strongly that we're making a difference. To truly make an impact, you have to give back, and we at Solsken believe firmly in giving back to the community. We don't do it because we are being compensated for our time, we do it because we're able to leverage our working relationships to ensure non-profit groups and the underserved Asian communities have a voice and their needs are met. 

This week alone, I participated in Covered California's 5th open enrollment, supporting our community in Sacramento and statewide to sign up for much needed health coverage and celebrating its success of reducing California's uninsured rate. This was truly gratifying and it was an honor to attend. This makes what I do worth it. It is the knowing that I can be part of a milestone movement that will ensure all Californians have access to the medical services they need. 

Following that event, my evening was spent supporting two important organizations in California: Asian Pacific Islander American Public Affairs (APAPA) and the Asian Pacific Islander Legislative Caucus. Attending a celebration hosted at the beautiful Sutter Club in Sacramento, we welcomed more than 200 elected officials and community leaders, and thanked corporate sponsors - some of which are our clients - as we continue to promote civic engagement across the nation for the Asian community. 

And the week isn't quite over yet. 

Winding the week down, I'm looking forward to spending more time with my daughter, even if its just helping her complete her homework. And I do this gladly and proudly. I am proud of what I do every, single day. Family is very important. And marketing, advertising and communications is more than just ensuring that our clients are meeting their bottom line. For me and everyone at Solsken, it's also about being part of a community that is growing and thriving together. We love helping our clients stay informed, connect with important community leaders (such as Senator Pan), get involved in meaningful community projects and give back to build a stronger tomorrow.

Marching for a Cause, United We Stand

Added: 01/23/2017

On January 21, the Women’s March brought together six million people across the globe – five million from the U.S. alone – who marched and stood together in solidary against hate, women’s rights, human rights and social injustice. This landmark demonstration was so much bigger than any one person, and to see so many strong women, men and children come together to march on Sacramento’s capitol in support was truly a sight to behold. It was amazing and empowering to have so many people from all walks of life come together, united, in Sacramento knowing that other people in different cities across the world were doing the same exact thing – it’s just unbelievable.

Anna Vue, the principal of Solsken and a strong advocate for human rights, was there leading the rally outside of California’s State Capitol, doing her part to support this amazing cause.

The Women’s March in Sacramento organized a very well-coordinated event. For me, this event had nothing to do with politics and everything to do with giving women a voice and ensuring human rights for future generations. While one voice may not have a huge impact, when united, change can happen. They have a quote on their website that I found particularly inspiring: 

We stand together in solidarity with our partners and children for the protection of our rights, our safety, our health, and our families — recognizing that our vibrant and diverse communities are the strength of our country.

I could not have said it better myself.

Busy October for the Solsken PR team, not to mention founder, Anna Vue recognized in Sac Magazine as remarkable woman entrepreneur

Added: 10/17/2014
by Cindy, Public Relations Manager

Solsken Public Relations & Marketing’s founder and principal, Anna Vue was recently featured in Sacramento Magazine’s October 2014 issue as one of “Six Remarkable Women Entrepreneurs” in Sacramento.  The article highlights women who successfully built their own business from the ground up. If you missed it, here’s the short story. Anna was recognized for her remarkable work as a Community Marketing Professional and Organizer.  She’s among five other extraordinary women who took a radical leap in their careers to start a small business.

Anna started her firm in 2008 and brings more than a decade of public relations, community outreach and advertising expertise to her firm. Solsken offers expertise in providing a variety of communications counsel to a number of industry sectors. We have clients in a variety of industries including high-tech and professional associations but what really sets us apart is our experience in working within the underserved Asian Pacific Islander (API) communities. This doesn’t mean we’re not rock stars at pitching the latest technology trade publications or writing about the Internet infrastructure, it just means that we also are able to use our cultural experiences to make radical changes in our community.

Yesterday, I sat in a new client meeting. We just landed a three-year contract with the Nutrition Education and Obesity Prevention Branch (NEOPB) in California. It’s really exciting for us to be part of the statewide Champion for Change movement to work toward improving the health status of low-income California’s families through increase of fruit and vegetable consumption and daily physical activity. Through this campaign, we have the opportunity to help our Hmong, Chinese and Vietnamese communities make changes that will improve their lives for years to come.

It’s through projects like these and our statewide effort to reduce mental health stigma and discrimination among our API communities that truly reflect the remarkable business that Anna has created. A business where we do what we enjoy and improve the lives of others. And, I’m thrilled to be a part of this journey!


Using Media Experience to Produce Results for Clients

Added: 01/03/2013
by Cindy, Public Relations Manager

I had the pleasure of managing PR for the Society of Hispanic Professional Engineers’ 35th annual national conference in Fort Worth, Texas last month. The four-day conference gave Hispanic students and professionals a life-changing opportunity to network with some of the best engineers and corporations from across the United States in hopes of empowering them to enter the science, technology, engineering and mathematics (STEM) fields.

The conference was a huge success and drew in more than 4500 participants for its workshops, professional development sessions, networking events, awards banquet and career fair.

Having an opportunity to participate in the conference and seeing first-hand how the organization functioned was refreshing. With a background in broadcast media, it was nice to return to my roots as I walked through the career fair with my videographer, microphone in hand searching for a few students to interview for a video that Solsken was producing. It was gratifying to see scores of young people dressed in their best and eager to make a good impression. For many of them, interviewing with some of Fortune 500 companies was a dream come true. Roberto Brik from the University of Florida was among the 2700 attendees vying for a coveted position but it was his poise and self-belief that made him stand out from the rest.

“I think coming here with confidence and you know what you’re doing and you really trust your instinct, I think that’s what pays off and recruiters really love that,” said Brik.

Rebecca Giese, a student from Oral Roberts University in Oklahoma, was impressed with the various corporations. “It’s definitely a lot of opportunity, there are so many companies to just get involved with and meet and greet and kind of see where I want to take my life in my next step,” said Giese.

The annual SHPE national conference is a breeding ground for corporations to recruit the best of Hispanic engineering and technical talent.For students like Brik and Giese, this may be their first conference but judging from this latest accomplishment, it won’t be their last.I miss my broadcasting career but I love public relations. With more than 10 years as a journalist, I am seeing now how valuable my skills have been in enabling me to produce results for my clients.Interviewing, producing videos and promoting a client’s event takes much more than your ability to pitch a reporter, it means getting into the weeds and producing your own news.

I look forward to the 2013 SHPE National Conference in Indianapolis!